RiFRA Milano Expands Its Offer by Introducing the Teuco Brand
Milano, Italy – June 19, 2024 – RiFRA Milano announces the expansion of its offerings through the introduction of the Teuco brand, solidifying its position in the premium-luxury kitchen and bathroom sector. This strategic move allows RiFRA to diversify its portfolio, providing solutions in both the luxury and premium segments, catering to an increasingly demanding and diverse clientele.
Two Brands, One Vision
RiFRA Milano will continue to focus on the luxury segment, offering bespoke products that combine design inspired by the city of Milan, precious materials, and high-quality craftsmanship. RiFRA Milano’s kitchens and bathroom collections are custom-made to create exclusive, refined environments perfect for the most discerning clients. With the opening of a second showroom in Milan dedicated to the Casa RiFRA project, RiFRA clients will also be able to discover new collections for a complete RiFRA home.
Teuco, on the other hand, will position itself in the premium segment, offering advanced solutions for wellness and relaxation. With particular attention to the contract sector, Teuco will provide a comprehensive collection for modern bathrooms and is set to introduce a kitchen collection to complete the offering for international contracts and a premium market segment complementary to RiFRA.
About RiFRA
RiFRA is a historic Italian brand that has been synonymous with elegance, style, and continuous innovation in the world of furniture for over 50 years. Founded in the 1930s by Giovanni Rivolta, the company has grown and evolved from a small carpentry shop to a recognized leader in the design, production, and marketing of high-end kitchens and bathroom furnishings.
With a design characterized by clean lines, versatile proposals, and meticulous attention to materials and finishes, RiFRA offers tailor-made solutions for a demanding and sophisticated clientele. The Casa RiFRA project represents a new chapter in the brand’s history, bringing all collections under one roof to offer a complete vision of the RiFRA lifestyle. The company’s presence is reinforced by its showrooms located in major cities such as Milan, Rome, and Locarno, with the second Milan showroom dedicated entirely to the Casa RiFRA project, scheduled to open in 2024.
About Tenco
Teuco, a renowned brand in the wellness and relaxation sector, was founded in 1972 by Virgilio Guzzini. Known for its technological innovations and cutting-edge design, Teuco has introduced numerous patents and innovative solutions such as Hydrosonic, Hydrosilence, and Hydroline, which have transformed the bathing experience.
Teuco has distinguished itself through the use of innovative, high-quality materials and collaborations with internationally renowned designers such as Iosa Ghini, Carlo Colombo, Luca Sacchetti, Giovanna Talocci, and J.M. Wilmotte. The brand has won prestigious international awards, including the Adi Design Index for the Paper tub in 2011, the Design Award for Hydroline innovation the same year, and the Red Dot Award for the Outline tub in 2012. Teuco will continue to evolve, offering collections that combine aesthetics and functionality, meeting the needs of the premium market and the contract sector.
International Expansion and Contract Projects
With the introduction of Teuco, RiFRA Milano strengthens its presence in the international market, aiming to grow in both the luxury residential segment (with the RiFRA brand) and the contract projects segment (with the Teuco brand). The versatility and innovation of Teuco products, combined with the elegance and quality of RiFRA Milano, will meet the needs of a wide range of customers and projects.
Partnership with JF Capital
RiFRA Milano is also excited to announce the entry of JF Capital, a Made in Italy investment boutique, as a strategic partner. JF Capital will provide the financial resources and managerial expertise necessary to develop RiFRA and Teuco's business plan, supporting the company's continuous expansion and innovation.
About JF Capital
JF Capital is a Made in Italy investment boutique that operates as an industrial holding company, with the aim of implementing long-term business strategies to increase the value of its portfolio companies. With a strong focus on enhancing Made in Italy, JF Capital provides not only financial resources but also managerial expertise to operationally support its controlled companies. The company is involved in various sectors, including fashion, food & beverage, global services, technology, and research and development, with a diversified portfolio of companies reflecting its ability to anticipate and guide market trends.
Statement from RiFRA
“With the introduction of the Teuco brand and the strategic support of JF Capital, we are excited to offer our customers an even wider range of high-quality solutions. This step allows us to strengthen our presence in the international market and meet the needs of customers in different segments, from luxury to premium, from private individuals to contract projects,” said Matteo Rivolta of RiFRA.
Statement from JF Capital
“We are honored to join RiFRA Milano on this exciting growth journey,” said Fabrizio De Bosini, CEO of JF Capital. “Our commitment is to provide not only financial resources but also strategic managerial expertise, to support the international expansion and development of RiFRA and Teuco. We firmly believe in the potential of these two iconic brands and are ready to support them in achieving their ambitious goals.”
Contacts
For more information, please contact:
RiFRA Milano
Email: ute6@rifra.com
Sincerely,
The Rifra team